adidas #HOMETEAM HERO / WHO donation campaign

#HOMETEAMHERO Challenge — a global donation campaign to support the World Health Organization’s COVID-19 Solidarity Response Fund. The idea: “Log a million hours of activity together.”

For every active hour tracked through adidas fitness apps or partner apps, $1 was donated to the WHO. The campaign unfolded in four phases—announcement, education, launch, and exit—and was driven largely by social media, featuring user-generated content and support from Olympic athletes.

The result: $3.25 million donated to the WHO’s COVID-19 Solidarity Response Fund.

concept development, briefing olympic athletes for content creation, overseeing design and edit team, creating assets for .com, social media, app and CRM.

client:
adidas

project scope:
.com, social media content, app, CRM

role:
Art Direction

.

#HOMETEAMHERO Challenge — a global donation campaign to support the World Health Organization’s COVID-19 Solidarity Response Fund. The idea: “Log a million hours of activity together.”

For every active hour tracked through adidas fitness apps or partner apps, $1 was donated to the WHO. The campaign unfolded in four phases—announcement, education, launch, and exit—and was driven largely by social media, featuring user-generated content and support from Olympic athletes.

The result: $3.25 million donated to the WHO’s COVID-19 Solidarity Response Fund.

ANIMO / trade fair booth

Heineken / key visual design