adidas Superstar & Stan Smith / Always on product campaign

Creative oversight of the design for adidas’ always-on product campaigns for Stan Smith and Superstar. The brief: develop a visual solution that could run across multiple seasons and resonate in markets worldwide.

An additional challenge was working with existing product photography. To solve this, we created a product-centric design system that is highly adaptable across different models. The campaign was rolled out globally across e-commerce, social media, the adidas app, and CRM channels.

client:
adidas

project scope:
design for .com, social media content, app & CRM

role:
Creative Direction Design