adidas / Choose To Move

Creative direction and team lead for the always on campaign Choose To Move that aims to inspire new people to start sport with adidas, and to re-activate those that have lapsed, into starting sports again. We gathered current consumer insights into the barriers that prevent people being active in sports, and what motivates them to overcome barriers and get started. Using these insights, we created relevant and engaging storytelling around a creative concept that encourages people to ‘start something new’. 

Brought to life by sharing real stories, not from aspirational athletes, but from six beginners with honest, inspiring stories to tell, that people can identify with.

Overseeing concept development, photography and video production and the creation of assets for .com, social media, app and CRM.  

client:
adidas

project scope:
.com, photography and video production, social media content, app, CRM

role:
Creative Direction