adidas / Cody Rigsby co-made collection

Development of the campaign look and feel for the adidas Co-Made collection in collaboration with one of Peloton’s most charismatic athletes, Cody Rigsby. The collection celebrates Cody’s love for the ’90s—expressed through bold patterns, vibrant colors, and a playful energy—while reflecting his larger-than-life presence on and off the bike. The campaign aimed to capture Cody’s bold, authentic personality and translate his ethos of living life unapologetically into a distinctive visual identity.
Photographer: Sam Robinson
Illustrator: Eduardo Bertone

Concept development, overseeing photography and illustration / animation production, creating assets for .com, social media, app and CRM.  

client
adidas

project scope
.com, photography production with illustration & animation, social media content, app, CRM

role
Art Direction