adidas / Y2KICKS campaign

Development of evergreen wayfinding content for adidas.com to enhance the consumer journey and guide customers to the right products. For the Training category, we created a distinct look and feel that not only helps users find the perfect fit but also adapts seamlessly across multiple product categories. The result is content that is long-lasting, versatile, and consistently supportive throughout the Training section.
Photographer: Ana Cuba

Concept development, overseeing photography production & post production, creating assets for .com

client
adidas

project scope
.com, photography production

role
Art Direction