adidas / Y2KICKS campaign

Development of the campaign look and feel for the adidas response CL:
The noughties are back. And so too are some of the most celebrated three striped silhouettes that defined the era. The Harajuku district of Toyko was widely considered to be the birthplace and home of the fashion we now associate with the noughties. In this campaign we recreated an own version of lookbook content to showcase the collection in an authentic and inspiring surrounding: the streets of Tokyo.
Photographer: Houmi Sakata
Video: Takeru Yatsushiro

Concept development, overseeing photography and video production & post production, creating assets for .com, social media, app and CRM.  

client
adidas

project scope
.com, photography production & video, social media content, app, CRM

role
Art Direction